By advocating the preservation of historical and cultural values, rich traditions and customs, as well as supporting authentic artistic creativity and scientific initiatives, Telekom Srbija actively contributes to enriching the cultural, creative, intellectual and spiritual environment of the community.

Telekom Srbija provides long-term support to the musical project “Kolarac – Your World of Music” of the Ilija M. Kolarac Endowment, as well as to the Medimus International Festival of Medieval Music. The company also supported the Serbian-Jewish Singing Society, which has been fostering the tradition of choral singing for a century and a half.

In the sphere of museum activities, the company helped the association “I Love Topli Do” from Pirot carry out the “Museum of Stara Planina” project and restore the future museum building in Topli Do, and helped the Vršac City Museum furnish gallery space where timeless works of the great painter Paja Jovanović are exhibited. In the sphere of performing arts, the company supported the organization of the 41st “Nušić Days” festival, in honour of the creativity of one of the greatest Serbian comedy playwrights.

Telekom Srbija pays special attention to supporting projects dedicated to children in order to nurture their creativity and cultural connections. By supporting the “Zmaj’s Children’s Games”, young children were able to express their talents, while by supporting the “Raša Popov Day” event, the legacy of one of the favourite children’s writers was honoured. The company also supported the fiftieth edition of the “Poetry Relay” of the City Public Library “Žarko Zrenjanin” of Zrenjanin, as well as the establishment of the Digitization Department in the “14th November” Library in Bujanovac.

The company pays special attention to the campaign of donating books to school libraries, which every year enriches book funds in ten elementary schools throughout Serbia. During the New Year and Christmas holidays of 2024, this initiative brought warmth and joy to classrooms, encouraging the children to discover the magic of the written word.

The company supported the Children’s Art Workshop “Slovakian Ornament” in Bački Petrovac, and enabled the implementation of the project “Together for Roma Children in Villages”, aimed at the educational and cultural inclusion of the Roma children, through support for the “Roma Women in Villages” Association.

Also, support was provided to the Charitable and Educational Association of the Holy Monastery of Chilandari for the project “Theophilus 1198 – Chilandari to Serbian Children”, which aims to foster spiritual and cultural heritage among younger generations. The company also helped organize the “Sports Gathering of Holy Serbia” event, which promotes family values ​​and the importance of spiritual and physical health, as well as the development of cultural awareness among young people. In addition, through the project “With All My Heart for a Child’s Smile”, with the support of the “Novi Sad” Citizens’ Association, it was possible for children from Kosovo and Metohija, while socializing with their peers from Novi Sad, to visit the sights of Novi Sad, Sremski Karlovci, Mt Fruška Gora and Belgrade, which strengthens the bonds between young people through shared experience. In order to preserve the spiritual heritage and valuable artistic traditions, the company helped the Church of the Holy Martyr Tryphon in Belgrade with the fresco painting of the narthex of this church, as well as with the interior decoration of the Church of the Dormition of the Holy Virgin Mary in Slatina near Bor.