Telekom Srbija, a leader in telecommunications and innovation, is recognized not only for its technological advancement, but also for its commitment to social responsibility. Operating in accordance with ESG principles, through long-term and carefully designed initiatives, the Company strives to contribute to sustainability and offer solutions that meet the key challenges of modern society.

With projects aimed at education, ecology, preservation of biological diversity, and at lending support for sensitive social groups, improvement of the health system, protection of cultural heritage and promotion of non-commercial sports for children and youth, the company is committed to creating sustainable and permanent programmes that have a long-lasting impact on society. Telekom Srbija is also committed to the well-being of its employees, providing them with modern conditions for work and professional development. As the holder of the full Family Friendly Enterprise certificate, the Company implements measures that ensures the balancing of professional and private life, which is the key to creating a positive working environment. With its investments in the community, its attitude towards employees, with a special responsibility towards users, partners, shareholders and respecting the principles of the Global Compact, the Company is contributing to the achievement of the Sustainable Development Goals.

Investments in education, children and young people have a special place in the sphere of ​​corporate social responsibility activities. Through the long-standing programme We Initiate the Initiators and the projects We Create Knowledge, mts app competition and Telecom Supports Talents, the Company has an active role in supporting primary school students, secondary school students and young, talented individuals. The commitment to future generations is particularly reflected in the project Children’s World is Larger than the Screen, which emphasizes the importance of a balanced use of digital devices at an early age and contributes to the creation of a more aware and healthy society. Recognized as an example of communication with a clear purpose and aimed at improving the well-being of children, individuals and society as a whole, the Children’s World is Larger than the Screen project was awarded the Campaign with a Purpose 2024 prize. For this project, Telekom Srbija also received the 2024 Sustainability Champion award which is presented to companies that have aligned their business operations and sustainability strategies with the Sustainable Development Goals and made their contribution to reaching them.

In the field of environmental protection, Telekom Srbija consistently maintains its responsible approach to nature. Through the environmental project No Species Dies Alone, the Company is committed to preserving biodiversity and wielding a positive impact on the environment. Given the seriousness of climate challenges and the need for protecting biological diversity, Telekom Srbija is constantly working on implementing solutions that will contribute to the preservation of our planet for the generations to come.