{"id":1172,"date":"2025-03-02T20:55:41","date_gmt":"2025-03-02T19:55:41","guid":{"rendered":"https:\/\/meetserbia.rs\/en\/?page_id=1172"},"modified":"2025-08-29T12:28:49","modified_gmt":"2025-08-29T11:28:49","slug":"permanent-values-shaping-the-future","status":"publish","type":"page","link":"https:\/\/meetserbia.rs\/en\/social-responsibility-of-telekom-srbija\/permanent-values-shaping-the-future\/","title":{"rendered":"Permanent values shaping the future"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"1172\" class=\"elementor elementor-1172\" data-elementor-post-type=\"page\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-2b57ab40 elementor-section-full_width elementor-hidden-tablet elementor-hidden-mobile elementor-section-height-default elementor-section-height-default\" data-id=\"2b57ab40\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-57509f08\" data-id=\"57509f08\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-74bd9920 elementor-widget elementor-widget-image\" data-id=\"74bd9920\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1551\" height=\"1163\" src=\"https:\/\/meetserbia.rs\/en\/wp-content\/uploads\/2025\/03\/telefoni-mockup-komp.png\" class=\"attachment-full size-full wp-image-931\" alt=\"\" srcset=\"https:\/\/meetserbia.rs\/en\/wp-content\/uploads\/2025\/03\/telefoni-mockup-komp.png 1551w, https:\/\/meetserbia.rs\/en\/wp-content\/uploads\/2025\/03\/telefoni-mockup-komp-300x225.png 300w, https:\/\/meetserbia.rs\/en\/wp-content\/uploads\/2025\/03\/telefoni-mockup-komp-1024x768.png 1024w, https:\/\/meetserbia.rs\/en\/wp-content\/uploads\/2025\/03\/telefoni-mockup-komp-768x576.png 768w, https:\/\/meetserbia.rs\/en\/wp-content\/uploads\/2025\/03\/telefoni-mockup-komp-1536x1152.png 1536w\" sizes=\"(max-width: 1551px) 100vw, 1551px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-102d2199 elementor-widget elementor-widget-image\" data-id=\"102d2199\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"174\" height=\"348\" src=\"https:\/\/meetserbia.rs\/en\/wp-content\/uploads\/2025\/03\/bledi-krug.png\" class=\"attachment-full size-full wp-image-932\" alt=\"\" srcset=\"https:\/\/meetserbia.rs\/en\/wp-content\/uploads\/2025\/03\/bledi-krug.png 174w, https:\/\/meetserbia.rs\/en\/wp-content\/uploads\/2025\/03\/bledi-krug-150x300.png 150w\" sizes=\"(max-width: 174px) 100vw, 174px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-711d1384 elementor-widget elementor-widget-image\" data-id=\"711d1384\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"745\" height=\"1307\" src=\"https:\/\/meetserbia.rs\/en\/wp-content\/uploads\/2025\/03\/kriiva-linija.png\" class=\"attachment-full size-full wp-image-933\" alt=\"\" srcset=\"https:\/\/meetserbia.rs\/en\/wp-content\/uploads\/2025\/03\/kriiva-linija.png 745w, https:\/\/meetserbia.rs\/en\/wp-content\/uploads\/2025\/03\/kriiva-linija-171x300.png 171w, https:\/\/meetserbia.rs\/en\/wp-content\/uploads\/2025\/03\/kriiva-linija-584x1024.png 584w\" sizes=\"(max-width: 745px) 100vw, 745px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-98ecc6f elementor-section-full_width elementor-hidden-desktop elementor-section-height-default elementor-section-height-default\" data-id=\"98ecc6f\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-7e68609\" data-id=\"7e68609\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4d45fcc0 elementor-widget elementor-widget-image\" data-id=\"4d45fcc0\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"174\" height=\"348\" src=\"https:\/\/meetserbia.rs\/en\/wp-content\/uploads\/2025\/03\/bledi-krug.png\" class=\"attachment-full size-full wp-image-932\" alt=\"\" srcset=\"https:\/\/meetserbia.rs\/en\/wp-content\/uploads\/2025\/03\/bledi-krug.png 174w, https:\/\/meetserbia.rs\/en\/wp-content\/uploads\/2025\/03\/bledi-krug-150x300.png 150w\" sizes=\"(max-width: 174px) 100vw, 174px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5318fa89 elementor-widget elementor-widget-image\" data-id=\"5318fa89\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"745\" height=\"1307\" src=\"https:\/\/meetserbia.rs\/en\/wp-content\/uploads\/2025\/03\/kriiva-linija.png\" class=\"attachment-full size-full wp-image-933\" alt=\"\" srcset=\"https:\/\/meetserbia.rs\/en\/wp-content\/uploads\/2025\/03\/kriiva-linija.png 745w, https:\/\/meetserbia.rs\/en\/wp-content\/uploads\/2025\/03\/kriiva-linija-171x300.png 171w, https:\/\/meetserbia.rs\/en\/wp-content\/uploads\/2025\/03\/kriiva-linija-584x1024.png 584w\" sizes=\"(max-width: 745px) 100vw, 745px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-159474e0 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"159474e0\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-40dfc8e4\" data-id=\"40dfc8e4\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1bf8026d elementor-widget elementor-widget-heading\" data-id=\"1bf8026d\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">SOCIAL RESPONSIBILITY<br>OF APPLICATION PARTNER<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-60f43c5f elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"60f43c5f\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-14f6bc1e\" data-id=\"14f6bc1e\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3d358e6 elementor-widget elementor-widget-image\" data-id=\"3d358e6\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/mts.rs\/\" target=\"_blank\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"594\" height=\"300\" src=\"https:\/\/meetserbia.rs\/en\/wp-content\/uploads\/2025\/03\/mts.png\" class=\"attachment-full size-full wp-image-935\" alt=\"\" srcset=\"https:\/\/meetserbia.rs\/en\/wp-content\/uploads\/2025\/03\/mts.png 594w, https:\/\/meetserbia.rs\/en\/wp-content\/uploads\/2025\/03\/mts-300x152.png 300w\" sizes=\"(max-width: 594px) 100vw, 594px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-2a1409d1 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"2a1409d1\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-7db3c1a\" data-id=\"7db3c1a\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2b45a89c elementor-widget elementor-widget-heading\" data-id=\"2b45a89c\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Permanent values shaping the future<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-74f674dd elementor-widget elementor-widget-text-editor\" data-id=\"74f674dd\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>By advocating the preservation of historical and cultural values, rich traditions and customs, as well as supporting authentic artistic creativity and scientific initiatives, Telekom Srbija actively contributes to enriching the cultural, creative, intellectual and spiritual environment of the community.<\/p><p>Telekom Srbija provides long-term support to the musical project \u201cKolarac \u2013 Your World of Music\u201d of the Ilija M. Kolarac Endowment, as well as to the Medimus International Festival of Medieval Music. The company also supported the Serbian-Jewish Singing Society, which has been fostering the tradition of choral singing for a century and a half.<\/p><p>In the sphere of museum activities, the company helped the association \u201cI Love Topli Do\u201d from Pirot carry out the \u201cMuseum of Stara Planina\u201d project and restore the future museum building in Topli Do, and helped the Vr\u0161ac City Museum furnish gallery space where timeless works of the great painter Paja Jovanovi\u0107 are exhibited. In the sphere of performing arts, the company supported the organization of the 41st \u201cNu\u0161i\u0107 Days\u201d festival, in honour of the creativity of one of the greatest Serbian comedy playwrights.<\/p><p>Telekom Srbija pays special attention to supporting projects dedicated to children in order to nurture their creativity and cultural connections. By supporting the \u201cZmaj\u2019s Children&#8217;s Games\u201d, young children were able to express their talents, while by supporting the \u201cRa\u0161a Popov Day\u201d event, the legacy of one of the favourite children&#8217;s writers was honoured. The company also supported the fiftieth edition of the \u201cPoetry Relay\u201d of the City Public Library \u201c\u017darko Zrenjanin\u201d of Zrenjanin, as well as the establishment of the Digitization Department in the \u201c14th November\u201d Library in Bujanovac.<\/p><p>The company pays special attention to the campaign of donating books to school libraries, which every year enriches book funds in ten elementary schools throughout Serbia. During the New Year and Christmas holidays of 2024, this initiative brought warmth and joy to classrooms, encouraging the children to discover the magic of the written word.<\/p><p>The company supported the Children\u2019s Art Workshop \u201cSlovakian Ornament\u201d in Ba\u010dki Petrovac, and enabled the implementation of the project \u201cTogether for Roma Children in Villages\u201d, aimed at the educational and cultural inclusion of the Roma children, through support for the \u201cRoma Women in Villages\u201d Association.<\/p><p>Also, support was provided to the Charitable and Educational Association of the Holy Monastery of Chilandari for the project \u201cTheophilus 1198 \u2013 Chilandari to Serbian Children\u201d, which aims to foster spiritual and cultural heritage among younger generations. The company also helped organize the \u201cSports Gathering of Holy Serbia\u201d event, which promotes family values \u200b\u200band the importance of spiritual and physical health, as well as the development of cultural awareness among young people. In addition, through the project \u201cWith All My Heart for a Child&#8217;s Smile\u201d, with the support of the \u201cNovi Sad\u201d Citizens&#8217; Association, it was possible for children from Kosovo and Metohija, while socializing with their peers from Novi Sad, to visit the sights of Novi Sad, Sremski Karlovci, Mt Fru\u0161ka Gora and Belgrade, which strengthens the bonds between young people through shared experience. In order to preserve the spiritual heritage and valuable artistic traditions, the company helped the Church of the Holy Martyr Tryphon in Belgrade with the fresco painting of the narthex of this church, as well as with the interior decoration of the Church of the Dormition of the Holy Virgin Mary in Slatina near Bor.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-510951eb elementor-widget elementor-widget-gallery\" data-id=\"510951eb\" data-element_type=\"widget\" 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data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6MTE4OSwidXJsIjoiaHR0cHM6XC9cL21lZXRzZXJiaWEucnNcL2VuXC93cC1jb250ZW50XC91cGxvYWRzXC8yMDI1XC8wM1wvMDE1LVRlb2ZpbC0xMTk4LU9zdHJvZy5qcGciLCJzbGlkZXNob3ciOiI1MTA5NTFlYiJ9\">\n\t\t\t\t\t<div class=\"e-gallery-image elementor-gallery-item__image\" data-thumbnail=\"https:\/\/meetserbia.rs\/en\/wp-content\/uploads\/2025\/03\/015-Teofil-1198-Ostrog.jpg\" data-width=\"1920\" data-height=\"1440\" aria-label=\"\" role=\"img\" ><\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-gallery-item__overlay\"><\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-24c8ce05 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"24c8ce05\" 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controlsList=\"nodownload\"><\/video>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4a577d76 elementor-widget elementor-widget-button\" data-id=\"4a577d76\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-xl\" href=\"https:\/\/mts.rs\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">LEARN MORE ABOUT THE COMPANY<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>SOCIAL RESPONSIBILITYOF APPLICATION PARTNER Permanent values shaping the future By advocating the preservation of historical and cultural values, rich traditions and customs, as well as supporting authentic artistic creativity and scientific initiatives, Telekom Srbija actively contributes to enriching the cultural, creative, intellectual and spiritual environment of the community. Telekom Srbija provides long-term support to the [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":906,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-1172","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/meetserbia.rs\/en\/wp-json\/wp\/v2\/pages\/1172","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/meetserbia.rs\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/meetserbia.rs\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/meetserbia.rs\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/meetserbia.rs\/en\/wp-json\/wp\/v2\/comments?post=1172"}],"version-history":[{"count":4,"href":"https:\/\/meetserbia.rs\/en\/wp-json\/wp\/v2\/pages\/1172\/revisions"}],"predecessor-version":[{"id":1192,"href":"https:\/\/meetserbia.rs\/en\/wp-json\/wp\/v2\/pages\/1172\/revisions\/1192"}],"up":[{"embeddable":true,"href":"https:\/\/meetserbia.rs\/en\/wp-json\/wp\/v2\/pages\/906"}],"wp:attachment":[{"href":"https:\/\/meetserbia.rs\/en\/wp-json\/wp\/v2\/media?parent=1172"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}